Your Trademark or Logo

Do some research to see if your company name, trademark or logo is original. Is it already being used? There are 2 major problems if it is. The first, your product, and page will be lost in the masses. If your one of 5000 businesses with the same basic name how can you stand out in the crowd? Avoid a legal battle and check to see if your company name is already in use. If there are no legitimate trademarks consider registering the name you've chosen as a trademark. That way you can defend your ownership of it in the future.

You may want to consider using a trademark attorney and commissioning a full trademark search. This can be expensive and time consuming, but it may save you more in the long run.

Trademark Search Options -

US trademark search

AU trademark search

EU trademark search

PHOTOGRAPHY

Avoid jpg or any lossie compression format.

Use tiff instead. The change to jpg or another space saving
file format can be saved for the last version of the image.

About Photography

If your doing your own photography learn about color. You must know about the color of white. Learn about the white balance features of your camera. Digital cameras make photography seem very easy, until you try to match a color or harder still make the image in "black and white".

Use the largest image size you can to start. Do not use jpg file format for your images until just before web publishing. Every save in jpg degrades the image. In as few as 8 saves your beautiful photo can begin to look 'quilted'. This will happen even if you made NO changes in the image.

Copyright comonly designated by the symbol © is in most countries based on the international Berne convention. This treaty states that any work is coprighted at the moment of creation. In the United States prior to 1988 authors had to register their work with the Copyright Office before they could get protection for their work.

It is still beneficial to have your work registered with the Copyright office and this can be done is large batches rather than piece by piece. Photographers often register an entire year of images at one time.  This is because registration allows you to sue for punitive damages, and attorney's fees insted of only for actual damages.  In the US the effective life of a copyright is for the life of the author plus 75 years.